
Who we are
As a Florida Native I wanted to sell sun protective clothing - made with sun resistant fabrics which shield you from exposure to UV radiation while keeping you cool and dry.
Our passion for unique designs while showcasing Florida's wildlife, colorful, creative, and inspired by what we see everyday. Each product represents what we love about this great state we live in and its natural recourses with our awareness apparel.
We work with non-profits and local business to help increase awareness to their cause through apparel and other items that are customized for the customers needs.
As a small growing company, its not always easy, but we're continually pushing to reduce our footprint by choosing recycled products used for manufacturing and offering earth friendly products to our customers.
ARTIST SPOTLIGHT

ERIC OSTERTAG: SAWFISH
Erik Ostertag grew up in the Twin Cities, Minnesota enamored with the world around him. His childhood was spent outdoors looking for snakes,frogs, and turtles. He would even occasionally flood his mother’s flower garden looking for them. More than anything though, he was fascinated with marine life: sharks, rays, whales, and every sized critter in-between. He spent hours going through Zoobooks, and enjoyed drawing the animals he saw in the magazines.As he grew older, he volunteered at the local zoo, and returned for internships during his college years. All the while he continued to practicedrawing, sketching, and coloring his favorite animals. In college, Erik focused on biology, taking courses that would help him learn all he couldabout animals. But he didn’t stop drawing, earning a minor in studio art.After college graduation, Erik moved to Florida so he could start his career working with all his favorite marine creatures. He has spent the last 10 years working for various aquariums and aquaculture facilities. He has cared for a multitude of sharks, rays, fish, inverts, and coral reefsystems. He was even on the ground crew opening the largest inland North American coral rescue facility for endangered corals.One of his favorite animals Erik had the privilege of caring for was the Floridian native, the Smalltooth sawfish. They are large critically endangered rays with a toothy, blade protruding from their noses. Erik is still in awe every time he gets into the water with them.

Alyssa Baruch: Hogfish
Some may know her as the Fish
Printsess, because upcoming artist Alyssa Baruch hand paints original artwork and offers Museum Quality Fish Prints, at an affordable price!
Alyssa has been painting fish since she was 8 years old and is a lover of the ocean and marine life. She has a passion for fishing and free diving, which is why Alyssa dedicates her time to ocean conservation.
She is a member of the UCF Bass Fishing Team and the UCF Beach Club Volleyball team.
Alyssa enjoys hosting local beach cleanups with organizations like the UCF Surf Club. She is also a member and sponsor of the UCF Fishing Club; Reel Knights and offers members a discount code for all artworks.
She has her photographic memory to thank for her
success in school, and the ability to paint fish from the memory of seeing them in real life.
Her life goal would be to help minimize the Great Pacific
Garbage Patch, by raising awareness through her oceanic artwork.
Click THE FISH PRINTSESS link below to see more of Alyssa's work, and purchase your favorite paintings!
PRIVATE CLIENT / custom jobs

Team Momo - Paralympic swimmer
The Florida Nomad made shirts for Paralympic swimmer, Momo Sutton.
Momo was born in China. She was missing her right forearm due to amniotic band syndrome.
Adopted by her American Parents she moved to the USA at 3 1/2 years old. She started swimming immediately to strengthen her right side of her body. She loved the water and began competitive swimming at age 8. She recently competed in her first international Paralympic meet. Her goal is to make the Paralympic team!
#teammomo #gomomogo

RAWW Mobile Detail
Raww Mobile Llc
Local Florida business
Independent, Quality, Fast, and Reliable mobile detailing in the Tampa Bay area

FWC Catch a Florida Memory Program
We have now partnered with FWC and their Catch A Florida Memory program for 2022. We are super excited to have the opportunity to help get the message out about fishing conservation.
Catch a Florida Memory Get excited, people! Starting next month, we will be adding to our raffle prize lineup with the addition of these thrilling new items from Catch a Florida Memory partner, The Florida Nomad. Program participants automatically receive one raffle entry for each milestone achievement made to the program. No additional action is required for those anglers interested in entering the raffle. There’s still several weeks remaining to get out on the water for a chance to win these amazing raffle prizes! Make your Florida memory today: https://catchafloridamemory.com/#CatchAFloridaMemory#Florida#Fishng#Raffle#Prize

North Atlantic Right Whale festival
We were invited to the Right Whale festival in Jacksonville Florida to help spread the word on how critically close they are to extinction. We made a custom shirt for the festival. #RightWhaleConservation
@whales_org @uswhalesorg

Marine Resource Council
We had the privilege to be able to take on MRC shirt project.
MRC’s volunteer North Atlantic Right Whale Program spotters report right whale sightings to track the whales’ movement and behavior patterns.
The endangered North Atlantic Right Whale utilizes the Atlantic Coast off Georgia and Florida as calving grounds. Volunteer spotters, living in high-rise beachside condos, report right whale sightings to track the whales’ movement and behavior patterns along the Atlantic Coast in an effort to determine migration characteristics of these highly endangered marine mammals.
Report Sightings Toll-Free to
1-888-97-WHALE (1-888-979-4253)

Metal Latitude Designs · Home decor
We met Jill at the Coquina Beach Market in Anna Maria, FL and instantly fell in love with her hand-made metal home decor. We just HAD to make her a shirt! She loves it. Thanks for the shout out on FB!

Sea Shur Jewelry
Congratulations to David Sea Shur Jewelry & welcome aboard. I know that I have mentioned David and his passion for Florida's natural resources and it shows in his artistry. We are very excited to have you aboard. So don't forget to sign up Catch a Florida Memory for your chance to win and amazing piece of art. #catchafloridamemoryCatch a Florida Memory

Tampa Bay Watch
We partnered with Tampa Bay Watch for the Scallop count in Tampa Bay. We supplied all of the shirts and even some koosies for over 200 volunteers and staff.

Navarre Beach Sea Turtle Conservation Center
We have partnered with Navarre Beach Sea turtle Conservation center. They now have some more great items added to thier gift shop to help support the cause.

Capt. Katie 941•348•8162 With Capt. Kathe 941•812•3241 & 1st Mate Pup Pup Charters
We are so happy to have been able to help out Captain Katie with her UPF shirts.
They have been nationaly recognized as one of the best boat tours in the area. Check them out!!